If you have a good idea of your intended major before you submit to college applications, chances are you also know what types of classes you need to take to prepare. If, for example, you intend to major in English or Art, you might not spend as much time on STEM subjects, while Engineering or Technology majors might not load up on music or drama classes.

What about a field like marketing? You might think math isn’t an important part of the equation (no pun intended), instead focusing only on language, imagery, and branding to compel consumer interest and sales.

However, with the relatively recent shift in marketing to the digital arena, accompanied by the new avenues of research, tracking, and analysis that technology has opened, there’s definitely more call for mathematics in this field. If you want to know, do marketing majors need math and are worried the math will be extensive and above your skillset, reach out to Jantzi for help with tutoring today

1. Conversions

A lot of time and effort goes into converting potential customers into membership sign-ups, sales, and ongoing patronage. Tons of data is compiled and analyzed to find the best ways to minimize costs while funneling targeted customers toward conversion.

This includes:

  • Data on where and when ads are displayed
  • Impressions of those ads (how many users lay eyes on them)
  • Inquiries (click-throughs)
  • Conversions (sales, signing up for membership, etc.)

That’s not even counting data like time spent on pages, bounce rates, return visits, and more.

Analyzing this avalanche of data requires an understanding of statistics in order to filter relevant data, make sense of the numbers, and gain insights into consumer behavior. All this leads to actionable goals for improvement.

2. ROI

There are few marketing goals more critical than return on investment (ROI). Justifying marketing spend means proving the ability to generate an equal or greater return in sales. Companies want to know that the money they’re spending will come back to them (and then some) so they can continue to make wise decisions that propel the business forward.

As a marketing professional, you will frequently be called on to justify expenses, and you need to collect and streamline data that shows a correlation between marketing spend and revenue streams.

3. Forecasting

Calculating future earning potential and offsetting it against proposed spending is essential to smart business planning. This is an area where higher math, like algebra, calculus, statistics, and other disciplines, will really come in handy.

Whether you’re creating a roadmap for future marketing campaigns based on past data, judging the impact of competitive analysis, or making recommendations about product design, pricing, and distribution, you need solid math to support your proposals. 

While there’s no crystal ball, and you can’t control every factor, you have plenty of opportunities to plan for the best possible outcome when you rely on a solid foundation in mathematics.

Do Marketing Majors Need Math? 

Succeeding in any profession starts with dedicating yourself to a superior education at your college of choice. The best chance of achieving this goal is to excel in your studies and perform well on college entrance exams. Jantzi is here to help. All you have to do to get started is contact us to learn more about our test-prep services.